COLORWOW

Root Cover Up

Root Cover Up

 (1,856 Reviews)
$26.99
$26.99 $36.99
sell SAVE 30% Sold out
Black
Black
Dark Brown
Dark Brown
Medium Brown
Medium Brown
Light Brown
Light Brown
Dark Blonde
Dark Blonde
Blonde
Blonde
Platinum/Light Blonde
Platinum/Light Blonde
Red
Red

check_circle If you're between shades, opting for the darker one is often recommended for a more natural blend.

check_circle Blends Seamlessly on Any Hair Shade – Precision mineral pigments mimic the natural tones of your hair, ensuring a flawless match from roots to ends.

check_circle Water-Resistant, Sweat-Proof Coverage – Stays put through workouts, rain, and humidity—no smudging or fading until your next shampoo.

check_circle Mess-Free, On-the-Go Application – Sleek compact design with a dual-ended brush makes touch-ups quick and easy anytime, anywhere.

Root Cover Up

Root Cover Up

$26.99
$26.99 $36.99
SAVE 27% Sold out

Shipping Information

Enjoy fast, free shipping on all orders! We ensure your order will be delivered promptly with our efficient delivery services, typically arriving within 6-10 days.

Our Guarantee

Try us risk free for 30 days. If for any reason you aren't satisfied with your order simply return it after 30 days for a full refund.

  • files/81HDDJ4kggL.jpg

    This stuff really works! This allows me to go 3-4 weeks longer between colorings. I’ve repurchased 4 times and can’t live without this stuff. Highly recommend!

    Danika Kay

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    Enhance Your Look!

    ​Elevate your look with the transformative power of Color Wow Root Cover Up. This award-winning mineral powder instantly conceals grays, dark roots, and thinning areas, delivering a natural, dimensional finish that lasts until your next shampoo.

    Before

    After

     
     
    BUY NOW

    See it in Action!

      Whether it’s for everyday touch-ups or a big event, instantly conceal roots and grays for a polished, refreshed look. Reveal your best hair and step out with confidence.

       
       
       
       

      Why Choose Us?

      Other products are messy and unreliable. Switch to something that works.

        Others
      Salon Results at Home – Skip the appointment.
      No Mess, No Stress – Just natural-looking results that last.
      Safe for Your Hair – No dyes, no harsh chemicals.
      Sweat & Water Resistant – Stays put through workouts, rain, and humidity.

      Thousands of Happy Customers!!

        Below are the results from hundreds of customer review surveys

        84%

        Said that this product has made them feel more confident

        90%

        said that this product worked better then others they have tried.

        92%

        Said that they would recommend this product to friends or family

        Based on results from customer email surveys

         
         
         
         

        Testimonials

        • WAY BETTER THAN SPRAY TOUCH UPS!

          I just got this product and have used it once . My first impression was it is easier to use than a spray root touch up! I have grey roots that I need to touch up in between color appointments and this did the job. It is better in my opinion than the messy spray. I will continue to use this product. I’m glad I got it on sale.

          Sheiba C.

        • WILL BUY AGAIN FOR SURE

          I’ve used this product as needed for 5 months now and have no complaints. Does a good job of muting my greys. I like that it also works well at filling in some of my thinning spots and is overall undetectable on hair and the scalp. Will buy again for sure.

          Lindsay R.

        • WISH I FOUND THIS YEARS AGO!

          I LOVE THIS. I didn't realize that I could even do this. I would've been doing it in between my color appts for years if so. It's just fantastic. I find that the best method is to take a larger brush that's kind of like a foundation/concealer brush and I dip that in and then just kind of lightly brush/paint my grays & hair that needs to be retouched. It's amazing.

          Jennifer P.

        • BEST I HAVE TRIED IN YEARS!

          I'm too young to have the gray situation that I have and I've been saying that since I was 19. Genetics are not on my side. I dye my hair but my roots start betraying me within a week, so products like this get me through until the next touch up. This one is the BEST i have tried in years. The root pencils are just like a shadow crayon and sprays are so so messy and are basically just hair spray. It's a personal judgment what works for you but this has been amazing for me.

          Lauren S.

        • GREAT FOR THIN AREAS!

          I have suffered hair loss for years. This product is giving me self confidence again! It just takes a few minutes to cover bald spots. Dab it on quickly with the brush. The color lasts all day, and washes out easily. Very happy with this product!

          Alicia S.

        • WORKS AND BLENDS PERFECTLY!

          I have brown hair highlighted a warm honey blonde tone. l used the blond shade on my roots to extend the time between highlight visits. lt worked perfectly and blended awesome with my hair! Stays well and does not transfer. lasts a couple of days and looks natural.

          Aaliyah B.

          Frequently Asked Questions

          How do I choose the right shade?

          Select the shade that matches your root color. If you're between shades, opting for the darker one is often recommended for a more natural blend.

          How do I apply it for best results?

          Apply to dry hair. Use the small end of the included brush to press the powder firmly into roots, starting from the scalp and working outward. Avoid sweeping motions for better coverage. To extend highlights or fill in hairlines, use the side edge of the small brush

          Will it stay on through sweat, rain, or swimming?

          Yes. The formula is water- and sweat-resistant, staying put until your next shampoo. It won’t smudge or transfer, even in humid conditions or after swimming.

          How long does one compact last?

          Depending on usage, one compact can last from 6 months to a year, making it a cost-effective solution for root touch-ups.

          Is it safe for color-treated or thinning hair?

          Absolutely. It’s free from waxes, dyes, and harsh chemicals, making it safe for all hair types, including color-treated and thinning hair. It also helps create the appearance of fuller hair by filling in gaps.​